Principle Millwork and Fixture Co. Rebranding/Collateral

Principle, mainly a retail fixturing company, gave us the challenge to update their brandmark and collateral.  In addition to the rebranding effort we helped with the product design of 2 different sub brands for office furniture and was also hired to do the branding, naming, collateral, advertising, marketing (including media plans) and more.  

The above examples show just a glimpse of that multi-year effort.

Award:

NeoCon® - Best of Day

NeoCon® - Silver